Pawgevity Thanks You

“If I’ve done my best, I’ve done all I can”.

In April 2009, we launched our dream – Chow Now Pet Food – with the goal of changing the way the world feeds their pets. This has been a very personal and all consuming quest.   The seed of thought germinated way back in 2001 and finally came to fruition – bringing the highest quality, most ethical food for cats and dogs to the marketplace. Be the best or go home, or something like that.  And you embraced us.  Last year, we caught the “attention” of a major corporation that happens to make pet food and were “encouraged” to change our name to Pawgevity – Food for Pets.

There is no easy way to say this.  Due to recent substantial increases in our production costs, we have come to a crossroads.  In order to be sustainable, our only choice would be to lower our ingredient costs – which would mean lowering our standards.  We knew we couldn’t – and wouldn’t – do this, but nevertheless it has been a gut wrenching, heart wrenching decision.

We didn’t give in.  And we haven’t given up.  Pawgevity as you know it is shutting down production.  The current inventory in retail stores is the last of our products.  We apologize for any inconvenience and we’re deeply sorry for all of our loyal customers out there.  It really breaks our heart.

Over the past three years we’ve met hundreds, thousands of wonderful people and many of your furry family members.  We’ve given to animal charitable organizations, even when we’ve had little to give.  We’ve heard from you that Pawgevity has changed the lives of your animals, and restored their health and these stories have made all the difference.

We would like to thank you all personally.  All of the independent retailers who believed in us, supported us, and made space in your freezers and on your shelves for a little upstart of a company.  Our many customers and supporters – many of you told us you would never have considered raw – you also believed in us and were willing to try something new if it meant improving the lives of your cats and dogs.  Our production team – without you, there wouldn’t have been a Chow Now or Pawgevity.  Our design and consulting teams – you gave us our look and feel. Our family and friends that have contributed in so many ways – volunteering your time, expertise, lending an ear, forgiving us for missing so many life events, and talking up Pawgevity to anyone and everyone, at every opportunity. And, especially, Norman – without whom none of this would have ever happened – thank you from all of the animals!

Thank you all for contributing to the Pawgevity real raw revolution.

We’re not saying goodbye.  We’re saying see you later.  We’ll be maintaining our presence on the web and continuing our community.  We’ll be assessing where to go from here.  And we’ll keep you up to date along the way.  Pawgevity Unleashed!

“The only constant is change”. – Heraclitus

 

Share
This entry was posted in Pawgevity Info. Bookmark the permalink. Both comments and trackbacks are currently closed.

14 Comments